LISA HARDIN
EXPERIENCE MATTERS. SO DOES HOW YOU USE IT.
Lisa Hardin has spent more than 35 years in marketing, business strategy and communications, including more than 25 years as founder and CEO of e² Worldwide.
Her career has crossed industries, technologies and enormous changes in the way businesses reach and communicate with people.
That experience has shaped the way she approaches business today.
WE WANT TO UNDERSTAND YOUR BUSINESS.
We ask questions. A lot of them.
We want to understand how the company works, who its customers are, where it’s going, what’s getting in the way and what opportunities may be sitting right in front of it.
That curiosity is a big part of the way e² works.
The answer may involve marketing. It may involve digital. It may involve AI, content or another opportunity entirely.
The business determines the strategy.
A CAREER BUILT AROUND CHANGE.
Lisa founded e² Worldwide in 2001 after a career that included marketing leadership positions with TV Guide and PennWell and seven years living and working in Europe.
Since then, e² has continued to evolve alongside changes in marketing, technology and consumer behavior.
Websites. Search. Social media. E-commerce. Podcasting. AI.
The tools have changed considerably.
The ability to understand the business behind them has remained the constant.
STILL CURIOUS.
After more than three decades in the business, Lisa is still interested in what’s changing, what’s coming next and what businesses can do with it.
Because experience is valuable.
Experience combined with curiosity is even more powerful.
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