Living, breathing…brands!
Tuesday, January 29, 2013 at 4:17PM
Lisa Hardin

Amazed at the stats on Twitter and how much I like it more and more everyday! 

I love that it’s personable.

I love how news travels across the world.

I love the 140 character challenge.  AND

I love that I can tweet a large organization and get a response from a real person.  The brand is interacting with me. As a consumer, I find this form of communication absolutely empowering, and as a student of marketing it’s really quite thrilling.

 

Article originally appeared on e² Worldwide - A Social Media, Event Marketing, and Fundraising Group (http://e2worldwide.com/).
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