Tuesday
Mar052013

Social Media is a Giant Magnet for Attracting New Customers

The biggest single strength of social media is its ability to connect brands with buyers. But for social media to have a major influence on fueling sales, 2013 must be the year we finally go “beyond the like.”

Facebook and Twitter have more than 1 billion active users. More than 3.2 billion “likes” and “comments” are posted on Facebook brand pages each day. And research from ExactTarget reveals that 50% of consumers are more likely to buy after following a brand on Twitter. It's a direct marketer's dream to be able to reach so many prospects and influencers so quickly!  No other channel has more ability to attract and influence potential customers than social media.

For companies to effectively monetize social media, they must stop measuring success by the number of Facebook likes and Twitter followers they have and start engaging these individuals directly by delivering content that drives purchase. And the best channel for providing relevant information that aids purchase decision-making is email.

 

Tuesday
Jan292013

Living, breathing…brands!

Amazed at the stats on Twitter and how much I like it more and more everyday! 

I love that it’s personable.

I love how news travels across the world.

I love the 140 character challenge.  AND

I love that I can tweet a large organization and get a response from a real person.  The brand is interacting with me. As a consumer, I find this form of communication absolutely empowering, and as a student of marketing it’s really quite thrilling.

 

Tuesday
May222012

New Office  

We are in our new office. A shot of the conference room. Still needs pictures and logo on the wall!

Tuesday
May082012

Facebook is not going away anytime soon!  

The two questions I still receive weekly from clients is...1) Is Facebook going away and 2) Is Facebook going to start charging.  My answer is always a resounding NO on both accounts. 

Now that Facebook is going public, they recently revealed their latest statistics for their S1 Filing for its upcoming IPO.  Facebook is about to raise $5 billion from investors.

I would say that Facebook doesn’t appear to be struggling for cash, since they have recently purchased Instagram for $1 billion to purchase its mobile photo app business and Microsoft $550 million for 650 patents (that it recently bought off Yahoo)

Facebook’s Growth not Slowing

The graph below from Facebook seems apparent that its growth is not slowing anytime soon and with over 7 billion people on the planet it still has a lot of  headroom for future growth.

With the numbers above and the stats I list below, I am astounded when I see businesses NOT using Facebook to market their business. 

Some interesting stats from Facebook.

  1. Monthly active users now total 901 million (up from 680 million a year ago)
  2. One in 7.7 people in the world have a Facebook account.
  3. Daily active users are up to 526 million (up from 372 million last year)
  4. Monthly mobile users now total 488 million
  5. Eighty-three million monthly active users accessed Facebook solely from mobile in the month ending March 31, 2012
  6. 300 million photos are uploaded to the site each day
  7. 3.2 billion Likes and Comments are posted daily
  8. Hosts 125 billion friendships
  9. Revenue for the first quarter of 2012 was $1.058 billion, up from $731 million last year
  10. Facebook expects to raise $5 billion in its IPO
  11. Facebook’s estimated value will be close to $100 billion after the IPO
  12. Facebook paid Instagram the equivalent of $1.01 billion for its business
  13. Facebook will pay Instagram a $200 million termination fee if government authorities prevent the acquisition from being completed
  14. If Facebook increased its current revenue rate it will make from $4.69 to $4.81 on each of its 901 million users each year
  15. Facebook hosts 42 million “Pages” with 10 or more likes
  16. There are currently 9 million Facebook “apps”
  17. Facebook owns 774 of its own US patents
  18. Facebook bought an additional 650 patents from Microsoft for $550 million
  19. Zynga the online games company (which includes Farmville) contributes 15% of Facebook revenue
  20. Facebook currently has 3,539 full-time employees