Social Media is a Giant Magnet for Attracting New Customers
The biggest single strength of social media is its ability to connect brands with buyers. But for social media to have a major influence on fueling sales, 2013 must be the year we finally go “beyond the like.”
Facebook and Twitter have more than 1 billion active users. More than 3.2 billion “likes” and “comments” are posted on Facebook brand pages each day. And research from ExactTarget reveals that 50% of consumers are more likely to buy after following a brand on Twitter. It's a direct marketer's dream to be able to reach so many prospects and influencers so quickly! No other channel has more ability to attract and influence potential customers than social media.
For companies to effectively monetize social media, they must stop measuring success by the number of Facebook likes and Twitter followers they have and start engaging these individuals directly by delivering content that drives purchase. And the best channel for providing relevant information that aids purchase decision-making is email.